Jo Malone Grand Plaza - The Avenues (inside Debenhams)

The British fragrance house Jo Malone London is renowned for its elegant scents, luxurious candles and indulgent bath and body care. When it launched its very first fragrance, Lime Basil & Mandarin, the use of unexpected ingredients was considered pioneering in the world of perfumery. Ever since, all Jo MaloneTM creations have honoured the fragrance signature, of sophisticated simplicity…with a note of the unexpected. Each scent is crafted to be worn alone or layered using Fragrance CombiningTM; a way to tailor scent to create your signature. A personal statement. From its historical townhouse in the heart of London, the Creative Studio works on each new fragrance, drawing inspiration from British culture and collaborating with some of the country’s most exciting design talent. Here, the Creative Studio not only develops the story that shapes every scent, it also directs how the compositions evolve, until the perfect creation is achieved.